Copywriter | Los Angeles, CA

Jarrod
Miller‑Dean

A Music Journalist's Ear. An Ad Writer's Instincts.

Selected Work
← All work
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Photography

Visual Tracks

Photography is copy by other means: capturing human truth, raw texture, and found language. From the brick winters of “Purple City” where I grew up to the endless summer of SoCal, these frames document the graffiti, street art, typography, architecture, and urban spaces that shape how I see the world.

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About · Copywriter

From the Land of Ten Thousand Lakes to the City of Angels

Jarrod Miller-Dean | Copywriter

I started out as a music journalist, writing for URB, AllHipHop, Miami New Times, and the Miami SunPost. That is where I learned to find the hook, respect the rhythm, and make people care in as few words as possible.

A decade later, it is still how I write copy.

From Minnesota to Los Angeles, I bridge the gap between creative storytelling and technical performance. I have written social copy for Norwegian Cruise Line and Leslie's Pool Supplies, web content for Casper and TUSHY, and the weekly Naked Nutrition newsletter for nearly three years without missing an issue. I also spent two years co-leading SEO and web optimization for Disney Rewards.

Today, I pair that editorial craft with organic search data and an AI-integrated workflow that speeds up research, putting the focus where it belongs: on the creative work.

This curated collection is a look inside that process. Pure words, search strategy, and visual culture built to tell stories that entertain, educate, and resonate.

The Mix

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Visual Tracks

I'm also out on the street with a camera. Photography is another way I chase the same thing I chase in copy: a feeling. Graffiti, street art and the places that shaped me, starting with the Minneapolis I grew up in.

See the photography →

Resume

Music journalist turned copywriter.Ten years in the game.Still crafting hooks like an angler.

Web copy, articles, product pages, social posts, and long-form for brands like:

Cruise lines, bidets, and Bordeaux all need different voices. I write in theirs and know how Google and AI search work, so people can actually find the work.

Jarrod Miller-Dean Copywriter | Brand Voice | Creative Strategy

Skills and Tools

Copywriting: Brand and Campaign Copy, Web and Landing Page Copy, Product and E-Commerce Copy, Social Media Copy, Long-Form Articles, Newsletters, UX Copy, Brand Voice, Style Guides

Strategy: Content Strategy, Keyword Research, SEO Writing, Search Intent Analysis, Competitor Research, Answer Engine Optimization (AEO), Creative Briefs, AI-Integrated Workflows

Tools: ChatGPT, Claude, Gemini, Perplexity, Shopify, WordPress, HubSpot, Asana, Ahrefs, Semrush, Google Analytics GA4, Google Search Console, Screaming Frog

Certifications: Google AI Essentials (Google) | Claude 101 (Anthropic)

Experience

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Education and Certifications

Education: B.S. in Print Journalism and Mass Communication, Florida International University, Miami, FL

Certifications: Google AI Essentials (Google) | Claude 101 (Anthropic)

Download resume (PDF) ↓
6th Street Bridge | Los Angeles, CA

Contact…

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