JARROD MILLER-DEAN

I'm a storyteller ten years deep into digital marketing and advertising. I've worked with brands of every shape and size, tossed out thousands of lines of copy, and survived more algorithm updates than I have fingers, but my evolution is far from over.

Growing up at record stores and shows at First Avenue in Minneapolis, it's only natural that my career started as a music journalist writing for AllHipHop, URB Magazine, XXL, Hiphopsite.com, and the Miami New Times.

Driven by a discerning ear for music and a passion for writing, I jumped at every opportunity: interviewing GZA from Wu-Tang Clan in a car with no AC on the roof of the parking garage, hanging out with Wyclef Jean in the studio, and meeting Joe Budden long before the rise of his podcast empire. That's where I learned to find the narrative angle and write things people actually want to read.

Fast forward a few years, and after a recommendation, I found search engine optimization (SEO) and climbed my way through agencies, startups, in-house, and small businesses. From freelancing for apps and wellness brands to ecommerce companies and enterprise-level organizations, I've created content and optimized websites for organic search and AI Large Language Models (LLMs). SEO taught me the other half of the equation: what people search for, what hooks them on a feed, and what turns attention into action.

I've paired those writing skills with SEO and strategy for brands like Disney Rewards, Naked Nutrition, Macy's Wine Shop, and Wine Insiders, working across organic search, social media, and landing in inboxes.

Today, I'm a Los Angeles-based hybrid copywriter using modern AI tools, and may or may not have a vinyl record obsession. I don't just write copy that sounds good. I write copy that engages, entertains, educates, and drives action.

Whether the channel is a search engine, social feed, mobile app, billboard, or radio spot, the core stays the same: I tell stories that perform.

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