JARROD MILLER-DEAN
Ten years in advertising and marketing have taught me a lot, but that's only part of the story of finding my way into copywriting, SEO, and strategy.
I got my start writing about music, not brands. AllHipHop, URB Magazine, Miami New Times. As an up-and-coming music journalist, nobody handed me a story back then. You had to find the real narrative hiding beneath the surface, or nobody read past the headline. It was the kind of hustle where you skip class to do a phone interview with GZA from Wu-Tang Clan, sitting in a car with no AC on the roof of the university's parking garage. Where you hang out with Wyclef Jean in the studio, meet Joe Budden long before the rise of his podcast empire, and pick up valuable advice from Mario Van Peebles along the way.
That courage to jump into the unknown and confidence in my skills as a wordsmith followed me into copywriting, especially when the assignments get interesting: I've written about the cause of mid-race "trots" that marathoners can't seem to outrun for a bidet brand, mapped every hidden Mickey Mouse statue in Disney World for a client campaign celebrating their 50th anniversary, showcased Katy Perry's "Big Deck Energy" as a cruise line godmother, and written about wine and spirits in the voice of a retired surly bartender who's poured more drinks than he'd like to remember.
With the wordplay of a seasoned copywriter and the analytical mindset of a strategist, I have a knack for finding the angles other people miss and turning them into copy people actually want to read.
It's a tough job, but my pen… keyboard… creativity has the endurance to do it.
Jarrod Miller-Dean
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