SEO COPYWRITING

I've spent ten years writing content built to rank and still sound like a real person wrote it. Every piece below started with the same question: what is someone actually searching for, and how do I give them something worth reading once they find it?

Here's a look at that work across wellness, home goods, tech, construction, and a bidet brand that made "awkward" fun to write about.

 
 

CASPER

SEO Listicle + Infographic: researched, wrote, optimized, and art directed to drive traffic to Casper's bedding pages.

Having a good bedtime routine is crucial for decompressing at the end of the day and getting a restful night's sleep.

Try one of these relaxing tips to help you get some quality Zs.

 

NAKED NUTRITION

Served as their content partner for several years: SEO blog content and a 146-issue weekly newsletter, researched, written, and run from scratch.

Exercise not only helps you look good but also feel good. It's time to get motivated with these science-backed mental health benefits of exercise.

 
 
 

TUSHY

SEO Blog Post: researched, wrote, sourced images, and optimized to call out the awkward topic runners never talk about, without losing TUSHY's no-shame sense of humor.

Running and pooping are common occurrences for avid and high-level endurance athletes. If you're like most casual runners, it can have you tightening your butt cheeks and heading for the closest restroom.

Keep reading to learn what to do when a case of runner's trots creeps up.

 
Leslie's Pools Supplies Store

LESLIE'S POOL SUPPLIES

Social Copy: wrote and published posts, researched hashtags, asset curation, and competitors, and spearheaded a Black History Month campaign celebrating swimmers who broke barriers in the sport.

Pool care is a unique niche. How do you make swimming pools sound interesting, let alone sexy?

By connecting with the very reason people buy pools in the first place: to escape to their own personal backyard oasis, far from the craziness of everyday life.

 

BIGRENTZ

SEO Blog Post: researched, wrote, and optimized historical building data across all 50 states, and gave the concept for the interactive map's art direction.

We marvel at modern construction technology advancements, but some of the oldest buildings in America have some of the most innovative construction imaginable.

Pack your bags to take a tour to see the 15 oldest buildings in the United States of America.

NORTON

SEO Blog Post: researched, wrote, and optimized, with art direction on imagery to help readers spot the difference between spam and real marketing emails.

You probably receive email spam and marketing messages regularly. But one difference between a spam message and a marketing message is permission.

Here are the 5 steps to eliminate spam emails from your inbox.