EMAIL NEWSLETTER

Naked Pea Protein Powder

The Ask

Naked Nutrition needed a weekly newsletter that could build real trust with the fitness community, “walk it like they talk it,” not just another trendy supplement brand's marketing taking up space in email boxes.

The Pitch

Every Sunday, the Naked Newsletter rounded up the top stories in wellness, health, and fitness from around the internet, framed with punchy copy and subject lines built to actually get opened:

  • 💪 Re-Rack Guy Is the Hero Every Gym Needs

  • 💪 Weekend Warriors Are Healthier Than You Think

  • 🏋️‍♀️ 7 Post-Pregnancy Exercises for Building Core Strength

  • It's time for Oktoberfest! Ready to do some curls? 🍻💪

  • 💳 😆 Canceling Your Gym Membership Just Got Easier!

Each issue closed with a "Video of the Week" featuring the brand's own nutrition coach.

My Role

I created the newsletter and owned the ideation, industry research, copywriting, editing, and image sourcing of 146 issues, connecting readers with Naked Nutrition's supplement products and the online e-commerce website.